In today’s world, content is KING. In fact, I read an article recently that said content was more like THE KINGDOM. I really like that analogy. Think of all the ways that you receive content; how you receive it, when you receive it, where you receive it. Continue reading “Three Simple Ways to Get Started on a Content Marketing Plan”
As I was reviewing my LinkedIn requests and perusing through posts, I realized something. I don’t trust requests from individuals that don’t post a picture of themselves. I pay less attention to things that are posted and liked by faceless LinkedIn users. And generally, I wrinkle my nose when I can’t make “cyber eye contact” with the person on the other end. Continue reading “Be Human, Post Your Picture!”
They sneak up on you and wreak havoc when you least expect it. Long words can turn a basic news article about school lunch into an unreadable dissection of decisions about nutritional requirements. Long words at a dinner party make me cringe inside because apparently I don’t read enough reference books to know the definition of hippopotomonstrosesquipedaliophobia off the top of my head.
Continue reading “Long Words Make Me Nervous”
So, you’ve taken the plunge and your public entity now has a social media presence. Everything is going great – you’re getting lots of followers on Twitter or “likes” on Facebook. Then something bad happens. Maybe the City experiences a water emergency, a street flooding event occurs after a big storm, or the municipal pool has to be closed temporarily because of an accident.
Continue reading “Combatting Viral Online Misinformation”
Nearly a third of adults in the U.S. get at least some of their news from Facebook, according to a Pew Research Center study. Social media is here to stay and it is prudent for public works agencies to consider using it to connect with their customers.
Continue reading “Why Utilities Should be More “Social””