Three Simple Ways to Get Started on a Content Marketing Plan

In today’s world, content is KING. In fact, I read an article recently that said content was more like THE KINGDOM. I really like that analogy. Think of all the ways that you receive content; how you receive it, when you receive it, where you receive it. Continue reading “Three Simple Ways to Get Started on a Content Marketing Plan”

Combatting Viral Online Misinformation

(click to see the associated infographic)
So, you’ve taken the plunge and your public entity now has a social media presence.  Everything is going great – you’re getting lots of followers on Twitter or “likes” on Facebook. Then something bad happens.  Maybe the City experiences a water emergency, a street flooding event occurs after a big storm, or the municipal pool has to be closed temporarily because of an accident.
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Why Utilities Should be More “Social”

statsNearly a third of adults in the U.S. get at least some of their news from Facebook, according to a Pew Research Center study. Social media is here to stay and it is prudent for public works agencies to consider using it to connect with their customers.
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