Three Simple Ways to Get Started on a Content Marketing Plan
In today’s world, content is KING. In fact, I read an article recently that said content was more like THE KINGDOM. I really like that analogy. Think of all the ways that you receive content; how you receive it, when you receive it, where you receive it.
Be Human, Post Your Picture!
As I was reviewing my LinkedIn requests and perusing through posts, I realized something. I don’t trust requests from individuals that don’t post a picture of themselves. I pay less attention to things that are posted and liked by faceless LinkedIn users. And generally, I wrinkle my nose when I […]
Long Words Make Me Nervous
They sneak up on you and wreak havoc when you least expect it. Long words can turn a basic news article about school lunch into an unreadable dissection of decisions about nutritional requirements. Long words at a dinner party make me cringe inside because apparently I don’t read enough reference […]
Combatting Viral Online Misinformation
So, you’ve taken the plunge and your public entity now has a social media presence. Everything is going great – you’re getting lots of followers on Twitter or “likes” on Facebook. Then something bad happens. Maybe the City experiences a water emergency, a street flooding event occurs after a big […]
Why Utilities Should be More “Social”
Nearly a third of adults in the U.S. get at least some of their news from Facebook, according to a Pew Research Center study. Social media is here to stay and it is prudent for public works agencies to consider using it to connect with their customers.