Blog Posts

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Anatomy of Font – The PG-13 Version

Crotch. Spur. Lobe. Bowl. Aside from tittle (also known as the dot above some lowercase letters) the anatomy of typography isn’t particularly sexy or memorable. Most graphic designers, myself included, can’t recall what each anatomic term refers to. After all what are we, doctors? So how do we go about […]

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7 Ways to Communicate the Safety of Your Water Supply

Thanks to the Flint, Michigan water crisis, water utility managers across the country have been fielding questions from concerned customers and local media outlets about the safety of drinking water. Don’t fret! Your community water system should already be equipped with the information customers are seeking, thanks to the Safe […]

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Here I am…Floc You Like a Hurricane

Flocculation and other weird and important words (that we sometimes turn into rock songs for our own amusement) You’re probably scratching your head and asking why is this funny? But this is the type of humor that permeates a communications and marketing agency that happens to reside inside an engineering […]

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Combatting Viral Online Misinformation

So, you’ve taken the plunge and your public entity now has a social media presence.  Everything is going great – you’re getting lots of followers on Twitter or “likes” on Facebook. Then something bad happens.  Maybe the City experiences a water emergency, a street flooding event occurs after a big […]

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Why Utilities Should be More “Social”

Nearly a third of adults in the U.S. get at least some of their news from Facebook, according to a Pew Research Center study. Social media is here to stay and it is prudent for public works agencies to consider using it to connect with their customers.